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Rwanda signed a deal on Wednesday with French football club Paris St Germain to promote tourism in the east African nation, its second such agreement since last year.
“We invest part of our tourism revenues in strategic collaborations such as the one with Paris St Germain because we understand the positive effect they have on the overall perception of the country globally,” the Rwanda Development Boards chief executive, Clare Akamanzi, said in a statement after the signing.
Under the deal, PSG will promote Rwandan products, while messages promoting Rwanda will be displayed on its womens team kit and in the clubs stadium.
PSG said on Twitter that it had signed a deal “inviting the world to participate in the remarkable transformation of Rwanda”.