Apple Music to power playlists at Harrods and Levi’s retail stores

Apple Incs (NASDAQ:AAPL) flagship music-streaming service is getting into the retail store background music game by creating hundreds of unique playlists for each client.

According to a Wall Street Journal report, Apple Music for Business is now providing the ambient commercial music — known as muzak — for Harrods and Levi Strauss & Co (NYSE:LEVI) department stores.

Harrods began using Apple Music for Business in its London store a few weeks ago, treating customers to a custom Harrods Apple Music playlist.

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To get there, Apple partnered with PlayNetwork Inc, which provides in-store music and entertainment to retail stores, restaurants and hotels, to operate Apple Music for Business. Apple itself is building hundreds of playlists for its clients, the report said.

PlayNetworks clients include Nike Inc (NYSE:NKE), Starbucks Corporation (NASDAQ:SBUX), Hilton WorldwRead More – Source