Apple Incs (NASDAQ:AAPL) flagship music-streaming service is getting into the retail store background music game by creating hundreds of unique playlists for each client.
Harrods began using Apple Music for Business in its London store a few weeks ago, treating customers to a custom Harrods Apple Music playlist.
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To get there, Apple partnered with PlayNetwork Inc, which provides in-store music and entertainment to retail stores, restaurants and hotels, to operate Apple Music for Business. Apple itself is building hundreds of playlists for its clients, the report said.