Britain

Thousands spent on Brexit adverts despite increasing deadline uncertainty

Undated handout photo issued by the UK Government of a billboard advert produced by the Government about Brexit. The Government has spent tens of thousands of pounds on Facebook adverts promising Britain will leave on October 31, despite MPs blocking no-deal. PA Photo. Issue date: Monday September 9, 2019. Figures from Facebook showed the Government had laid out ??30,531 on the targeted posts in the five days since they were launched on September 4 - the same week MPs voted to block a no-deal departure. See PA story POLITICS Brexit Facebook. Photo credit should read: UK Government/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

The government has spent thousands on adverts for Brexit (Picture: PA)

The government has spent £30,531 on social media adverts that promise Brexit is happening on October 31, Facebook data has revealed.

Their launch on September 4 comes just as MPs voted to make a no-deal departure from the EU illegal today.

According to the data, the targeted adverts aim to give information to businesses and members of the public as the nation approaches the Halloween deadline.

The campaign has also been featured on other social media networks, as well as posters and billboards up and down the country.

However, its estimated that the total cost of promotional efforts will cost the taxpayer around £100,000,000, as funding for most of the formats is not publicly available.

Screengrab taken from Twitter of an advert about Brexit being promoted by the Government. The Government has spent tens of thousands of pounds on Facebook adverts promising Britain will leave on October 31, despite MPs blocking no-deal. PA Photo. Issue date: Monday September 9, 2019. Figures from Facebook showed the Government had laid out ??30,531 on the targeted posts in the five days since they were launched on September 4 - the same week MPs voted to block a no-deal departure. See PA story POLITICS Brexit Facebook. Photo credit should read: PA/PA Wire

Facebook allows the government to target their adverts based on users age, gender and interests (Picture: PA)

Political parties spending on their main pages has also been revealed, with the Brexit Party and Nigel Farage pages spending £48,113 on adverts over the last 30 days.

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Most posts called for a no-deal Brexit, and more recently, the offer of an electoral pact with Boris Johnson if he guaranteed a clean-break from the EU.

The Conservative Party spent £28,100 on Tory and Boris Johnson pages over the same period, many of which continued to promise that Brexit would happen on October 31.

While the Labour Party spent £24,584 on Jeremy Corbyn and Labour Party pages, with adverts focused on stopping a no-deal Brexit.

Other posts referenced fracking, fox hunting and workers pay, as well as Boris plans to prorogue Parliament.

Screengrab taken from Twitter of an advert for The Brexit Party featuring Nigel Farage and Boris Johnson. The Government has spent tens of thousands of pounds on Facebook adverts promising Britain will leave on October 31, despite MPs blocking no-deal. PA Photo. Issue date: Monday September 9, 2019. Figures from Facebook showed the Government had laid out ??30,531 on the targeted posts in the five days since they were launched on September 4 - the same week MPs voted to block a no-deal departure. See PA story POLITIC<a href=https://metro.co.uk/2019/09/09/thousands-spent-brexit-adverts-despite-increasing-deadline-uncertainty-10713679/>Read More – Source</a></p> </body></html>

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