Casting company ‘sorry’ for ad banning overweight girls and red heads
A casting company has apologised after allowing an advert for a role which banned ginger and obese children on its website.
Spotlight UK allowed a casting call from Milka, the Swedish chocolate company, to go on its website appealing for a prepubescent girl who is not overweight and does not have red hair.
It specified it wanted "no children over 4ft 4ins", "no overweight children", "she must NOT have reached puberty" and she must be "beautiful and angelic".
The casting call for the chocolate bar's Christmas advert also said: "She can be aged 9-12. If she is 12 she must be very small and still be childlike."
The advert sparked outrage on social media with performer Helen Raw and celebrities including comedian Kathy Burke and Baroness Tanni Grey-Thompson criticising it.
Kathy Burke said: "Imagine being the kids that don't get the job – you're just not beautiful enough I'm afraid, my darling, now off you pop and be riddled with insecurities for the rest of your life."
In a statement posted online, the company said the casting call had been "totally unacceptable".
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It said: "On Thursday one of the casting directors who use Spotlight's platform published a casting call – or a 'breakdown' as they're known in the trade – on our platform which absolutely did not meet our high standards but nevertheless slipped through the net.
"When our attention was drawn to this we were slow to take action and even then the steps we initially took Read More – Source