A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studios designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the companys global growth. It will work in collaboration with Nissans design studios located in Japan, London, Shanghai and San Diego.
- Radisson Hotel Group
Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazils northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Groups brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.
Changing market dynamics are driving several network adjustments at Latin Americas two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.
LATAM Airlines Group is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazils domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentinas airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.
Aviancas adjustments include essentially exiting Perus domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago OHare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.
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Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the companys storied history. To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to RRead More – Source