SALES LEADS LATAM: Avianca, General Motors, Ritz-Carlton…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Avianca and Inmarsat announced the signing of an agreement that will allow travelers to enjoy the most advanced broadband technology onboard its aircraft.With this project, Avianca becomes the first airline in Latin America to make its aircraft available for the provision of GX Aviation, the new solution developed by Inmarsat to offer Wi-Fi to passengers and cabin crew during flights. GX Aviation is the first in-flight broadband solution from one operator with high-speed global coverage from a single operator, allowing Avianca’s passengers to browse the internet, stream videos, check social media and more during flights.A new in-flight connectivity experience that’s in a class of its own.GX Aviation will initially be available to all Avianca passengers on approximately 125 Airbus A320, A330 and Boeing 787 aircraft, with the potential for additional aircraft to be provisioned at a later date. Avianca’s GX-equipped aircraft are currently expected to be rolled out starting at the end of the year.Avianca is the commercial brand that identifies the Latin American passenger and cargo airlines integrated into Avianca Holdings S.A.
- General Motors
General Motors announced the commencement of regular shipment of the sedan version of Chevrolet Beat from India to Latin American Markets. The production of the Beat sedan was started at GM India's Talegaon facility from the 5th of June 2017 and earlier today the carmaker loaded a consignment of 1,200 Chevrolet Beat sedans for shipping to Latin America.Export of the Chevrolet Beat hatchback to Latin American markets commenced only a few months back, whereas the company has been shipping cars to Mexico since 2016.
The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group's Ritz-Carlton brand will offer high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The food onboard will be of the same high standard as the Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to ten days in a variety of locations including the Mediterranean, the Caribbean, Northern Europe and Latin America. The aim is to visit ports which large cruise ships cannot access.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.
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- Barceló Hotel Group
Barceló Hotel Group, a global hospitality brand, began a plan in 2016 to renovate (partially or fully) 12 of its most important hotels in Latin America. Thanks to this US$110 million initiative, many of Barceló Hotel Group’s all-inclusive Latin American resorts have started the high season in the Caribbean with improved facilities. Additionally, Barceló Hotel Group introduced new, upgraded architecture to some properties, in order to better define brand standards and guest experiences. Of the 116 hotels that Barceló Hotel Group currently has in its portfolio, 41 are located in Latin America and the Caribbean. However, the importance of this division within the group is even more relevant, considering the majority of the Group’s rooms (33,905 rooms in Latin America and 15,587 rooms in the Caribbean) are in Latin American establishments.
- Fatburger & Buffalo's Express
Hollywood burger chain Fatburger and sister brand Buffalo's Express are now available to Panamanian consumers as the brand has launched its first location in Latin America.The first unit is part of a master franchise development deal with Panaburger, S.A. in Panama, a food and beverage company responsible for introducing a variety of other international brands to the region. Panaburger has acquired the exclusive rights to develop Fatburger and Buffalo's restaurants in Panama over the next few years.Committed to international expansion, Fatburger and Buffalo’s Cafe continues to bring their all-American dining experiences to new and unexplored territories throughout the world. To date, the burger and chicken brands have over 200 locations in 32 different countries.
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Celeste Martorana @celesmartorana
Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.
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