Pressed by his mother to find a wife, Adeem Younis created SingleMuslim.com
The business books tell you to follow your heart. It is 17 years since Adeem Younis took that advice and set up SingleMuslim.com. He was 20 and a design student at Wakefield College in Yorkshire with a passion for IT. Besides a desire to be his own boss, there was a more urgentimperative.
“Quite literally I would go home and there would be a big photo of my first cousin in Pakistan on the mantelpiece,” he said. “Mum would tell me this cousin was great at making chapatis and all that. The idea was we would get married.”